Inspired by my travels and the need to feel comfortable yet still attractive, I set out to create a range of versatile swimwear.

Taking a cue from the shapes and feel of underwear basics, the Half Baked range is as easy to wear on the beach as it is paired with your favourite jeans.
I wanted to make pieces that make women feel Good. Gorgeous. Confident. The pieces are made to last and I hope that they will be a staple in your wardrobe.
Designed in London & made in the UK & Europe using the softest, lightweight quality fabric, with UV protection which is kind to your skin.
Ease, sensuality, versatility, modernity. Half Baked is for us to wear as our second skin - confidently and fearlessly.
- Kim, Founder & Designer

OUR FOUNDER

Half Baked was founded by Kim in 2017 after she struggled to find the shapes and fabrics she wanted for the perfect swimsuit at a price she found affordable. Making do, Kim would often find herself wearing simple bikini bottoms with a hand-cut vest. However, it wasn’t ideal coming out of the pool dripping wet and waiting double as long for her make-shift bikini to dry!

With no experience in fashion design, no funding, no team, and no idea of the journey ahead, Kim decided to feel the fear and go for it anyway, and get to work on what is now the Half Baked brand. Kim, who is not educated beyond college, began designing the collection in London, on her living room table, in her bed, and during lunch breaks at her job managing a photo studio at the time.

Finding the perfect fabric proved no easy feat. It took two years to find something that felt as soft as cotton but had the benefits of swimwear. Today, the signature Half Baked fabric is loved by women everywhere.

Creating pieces inspired by comfortable underwears basics is only the beginning. Kim plans on expanding Half Baked to a one-stop summer shop and wellness brand, catering to the needs of women around the world.

”My mission is to create pieces that evoke a good feeling when you wear them. Even after years of wearing the same suit, I feel something when I put it on – I feel I’m wearing something special.”

Half Baked was created to make women feel their best as Kim knows from personal experience that getting half naked isn’t always easy for everyone. “I like to think I can make it a bit easier by encouraging women to be free and comfortable in my designs. I want wearing Half Baked to be an act of self care, a pleasurable experience to do pleasurable things.”

OUR VALUES

At Half Baked, producing quality is a top priority. Our signature fabric has UV protection, is chlorine resistant, quick-drying and kind to your skin. Our pieces are designed to flatter your natural body shape with both comfort and versatility in mind. We make pieces that last and hope they will be loved by you for years to come.

We are proud to work with small family run factories and pride ourselves on working with ethical manufacturers.

We’re not just a swimwear brand, we are also a community and our community's needs are so important to us.

Reducing waste is also important to us. This is why we are repurposing our fabric cut offs to make hair accessories where we can.

Liquid error: Could not find asset snippets/globo.preorder.script.liquid