Half Baked was founded by Kim in 2017 after she struggled to find the shapes and fabrics she wanted for the perfect swimsuit at a price she found affordable. Making do, Kim would often find herself wearing simple bikini bottoms with a hand-cut vest. However, it wasn’t ideal coming out of the pool dripping wet and waiting double as long for her make-shift bikini to dry!

With no experience in fashion design, no funding, no team, and no idea of the journey ahead, Kim decided to feel the fear and go for it anyway, and get to work on what is now the Half Baked brand. Kim, who is not educated beyond college, began designing the collection in London, on her living room table, in her bed, and during lunch breaks at her job managing a photo studio at the time.

Finding the perfect fabric proved no easy feat. It took two years to find something that felt as soft as cotton but had the benefits of swimwear. Today, the signature Half Baked fabric is loved by women everywhere.

Creating pieces inspired by comfortable underwears basics is only the beginning. Kim plans on expanding Half Baked to a one-stop summer shop and wellness brand, catering to the needs of women around the world.

Half Baked was created to make women feel their best as Kim knows from personal experience that getting half naked isn’t always easy for everyone. “I like to think I can make it a bit easier by encouraging women to be free and comfortable in my designs. I want wearing Half Baked to be an act of self care, a pleasurable experience to do pleasurable things.”